- Innovation: e-air vents support clean surfaces in minimalist interiors
- Customer focus: agile organization scores with flexibility and speed
- Sustainability: new headrest concept saves 80 % CO2
Grammer AG, April 18, 2023 – Innovative solutions from one of the market leaders in automotive interiors: At the Auto Shanghai 2023, Grammer will be showcasing its comprehensive portfolio of center consoles, headrests, armrests, and other components for customers in China. From April 18 to 27, the company welcomes visitors of the leading trade show for the Asian automotive industry at its booth 1BB011 in Hall 1.2H. Highlights include new solutions for electrical air vents and sustainable headrests concepts that drastically improves the CO2 footprint of this product.
"In terms of development times, the clocks in China tick faster than elsewhere. Those who are agile and flexible have a clear competitive advantage on this highly dynamic market. For Grammer, the focus has therefore always been on a strong local footprint in China”, says Jürgen Gerl, President Division Automotive at Grammer AG. “With local engineering, manufacturing, and sourcing, we can react directly to customer requests and are able to implement them quickly. For cross-regional projects, for example, our best experts worldwide work closely with local teams to ensure proximity to the customer.” The success proves Grammer right: Advanced interior components made by Grammer can be found in various European models for the Chinese market and are also chosen by Chinese players. With its broad product portfolio and the combination between long-term experience and agility, Grammer addresses the established OEMs as well as new players. The booth with advanced interior solutions at Auto Shanghai reflects this “best of both worlds” approach.
Material is key: sustainable headrests
What influences the CO2 balance of a product the most? Grammer experts have analyzed and evaluated this question, using the example of headrests. With an amazing result: It is neither resource consumption nor logistics that represent the most important lever within the CO2 footprint. It is the materials used: Grammer is showing three headrests in Shanghai with their individual CO2 footprints in figures – a standard solution, an evolution, using “green” steel and recyclable materials, and finally a “radical” solution, made exclusively of bio- or nature-derived foams, fabrics etc. This solution thus enables CO2 savings of 80 percent compared with standard headrests.
New e-air vents support clean interior design
Another innovative highlight in Grammer’s interior components range meets the future trend of minimalist design with closed, clean, and seamless surfaces: At the booth in Hall 1.2H the new product line of electric air vents will be shown for the first time. This new generation of air vents is electronically controlled and provides direct/indirect air flow. That means that passengers regulate temperature and ventilation in the car exclusively via the air conditioning system and leave the rest to the e-air vents.
Ergonomic and comfortable: passenger car seating for the Chinese market
Last year alone, Grammer delivered around 1.9 million commercial vehicle seats worldwide, and around ten million people come in close contact with these products every day – most of them as professional drivers of trucks, buses, agricultural machinery, construction vehicles, forklifts, and many other types of commercial vehicles. A small selection of the current CV seat portfolio can also be seen in Shanghai. In China, Grammer will now use this invaluable expertise for car seats for the first time. With the new business approach Grammer is leveraging its long-term experience in the seating business and the synergies of its Chinese relationships with OEM customers. In close cooperation with its partner Ningbo Jifeng, Grammer China will jointly offer complete passenger car seating systems for this growth market.
Company profile:
Grammer AG, headquartered in Ursensollen, Germany, is active in two business segments: Grammer develops and supplies high-quality interior and operating systems as well as innovative thermoplastic components for the global automotive industry. For trucks, trains, buses, and off-road vehicles, Grammer is a full-service provider of driver and passenger seats. Currently, Grammer AG employs around 14,000 people in 19 countries worldwide, with sales of around 2.2 billion euros in 2022. Grammer shares are listed in the Prime Standard and traded on the Munich and Frankfurt stock exchanges as well as via the Xetra electronic trading system.
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